Fashion

South African Luxury Designer, Thebe Magugu Collaborates with Adidas

Amogelang Mabena
4 Min Read

Adidas and Thebe Magugu embark on a journey of finding beauty with a collection inspired by African heritage, inclusivity and kinship.

 

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Adidas and Thebe Magugu embark on a journey of finding beauty with a collection inspired by African heritage, inclusivity and kinship.Adidas is a sportswear brand that doesn’t shy away from collaborating with other brands. It has successfully collaborated with brands such as Ivy Park, Yeezy, Gucci and Balenciaga. What better time other than woman’s month for South African luxury designer Thebe Magugu to announce this collaboration. The collection is one that is inspired by memories of his family and childhood. He continued to say that this bold collection is on the brink of lifestyle and performance. It was with intention that the campaign imagery features South African nostalgia, his mother Iris Magugu and aunt Esther Magugu.

Adidas is a sportswear brand that doesn’t shy away from collaborating with other brands. It has successfully collaborated with brands such as Ivy Park, Yeezy, Gucci and Balenciaga. What better time other than woman’s month for South African luxury designer Thebe Magugu to announce this collaboration. The collection is one that is inspired by memories of his family and childhood. He continued to say that this bold collection is on the brink of lifestyle and performance. It was with intention that the campaign imagery features South African nostalgia, his mother Iris Magugu and aunt Esther Magugu.

Adids x Thebe Magugu

Thebe also collaborated with illustrator Phathu Nembilwi who designed the print of a woman who dances freely. The print emphasizes the intentions of the collection which is to spread joyous celebration. Each garment in the collection includes a selection of abstract bright colours like orange, yellow, pink, and lilac.
The  collection is made with a chain of recycled materials, and at least 60% recycled content. The collection includes a range if garments for sports that include running, swimming, training, tennis, football, and cycling, alongside a set of casual lifestyle garments.
When speaking on the collection, Thebe Magugu said:
“I’m infinitely inspired by the energy of the women in my life and the heritage of my native land. Bringing together such personal stories through design and blending them with adidas’ iconic performance and lifestyle pieces has been an amazing process. The collection really celebrates all the positive influences around me, and a sense of community that is so important to me. I hope it inspires the same joyful feeling in those who wear it.”
Heroic pieces

Adidas x Thebe Magugu – Swim Hijab:

The Swim Hijab is made from Infinitex Fitness Eco fabric that’s ultra-flat, lightweight and chlorine resistant. It also comes with an adjustable inner cap to ensure that hair is kept tucked away and an outer layer that provides full modest coverage.

 

Adidas x Thebe Magugu – Fast Jacket:

The Fast Jacket is made from smooth woven fabric with a lightweight feel for fast running and racing. It also has a water-repellent finish to help shrug off light rain.

Adidas x Thebe Magugu – NMD:

The Originals NMD Trainer tries to mix top-tier athletic technology with everyday style.

The Adidas x Thebe Magugu tennis collection will launch during the 2022 U.S OPEN on inspirational Adidas athletes Dana Mathewson, Stefanos Tsitsipas, Felix Auger Aliassime, Jessica Pegula and Dominic Thiem. These are athletes who show great passion and support for what matters, they encouraging diversity and inclusivity on and off the court.

The collection is finally available for all at selected Adidas stores and online.

Prices start from R649 – R2,499 and sizing from 2XS – 4XL.

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