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Starbucks Launches School Fundraising Initiative

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Leading coffee chain Starbucks has launched Starbucks For Schools – an initiative to help schools in the community raise much-needed funds for themselves.  And to launch the campaign Starbucks has secured the support of some heavy-hitting personalities who’ll be in their cafes throughout July and August hosting celebrity serving sessions and raising money for their schools of choice.

You can expect to have your favourite coffee drink served to you by rugby legend Tendai The Beast Mtawarira, musician Bobby Van Jaarsveld, TV and Radio Personality Elana Afrika-Bredenkamp, influencer Nadia Jaftha, and chef Zola Nene.  

And once the celebrity dust has settled schools can apply directly to Starbucks to host their own serving sessions with a percentage of sales then being donated to their school.  Commented Dylan Pienaar, the acting Managing Executive of Starbucks: “School fundraising is an often difficult yet necessary activity to keep schools functioning well and it is in our DNA as Starbucks to support the communities in which we operate.” 

Kicking off the first of these ‘celebrity sessions’ is Springbok and Sharks rugby legend, Tendai ‘The Beast’ Mtawarira at Starbucks Gateway in Durban on Friday 12th July from 6pm – 9pm. Fans and customers will be able to meet and be served by ‘The Beast’, and a percentage of his sales go to the school. ‘The Beast’ has chosen, Sizani Primary School in Salt Rock. 

Then moving across the country, Afrikaans superstar and former The Voice SA judge Bobby van Jaarsveld will host a ‘celebrity serving session’ at Starbucks Menlyn Park on Thursday 1st August from 6pm – 9pm.  Funds raised by purchases will be donated to Bobby’s choice, Pikanini Daycare Centre, that he helped establish with his sister Karlien van Jaarsveld in Benoni.

YouTube star and SA blogger Nadia Jaftha loves a good coffee and jumped at the chance to host her own serving session at Starbucks Rosebank Mall on Thursday 8th August from 6pm – 9pm, with funds to be donated to Seal College in Cape Town, for learners with varying intellectual disabilities including Downs syndrome and Autism.

South African media personality and business-woman Elana Afrika-Bredenkamp will be hosting her session at Starbucks Sandton City on Tuesday 13th August from 6pm – 9pm.  Elana has chosen her alma-mater, Parow High School that she has an ongoing mentorship programme with, to receive funds raised from her session.

Lastly, celebrity chef, TV personality and award-winning cookbook author Zola Nene will host her delectable session at Starbucks Mall of Africa on Tuesday 29th August from 6pm – 9pm. Funds raised during Zola’s session will be donated to The Lunchbox Fund, an organisation that provides nutritious daily school meals to children who would otherwise go hungry.

Starbucks South Africa has pledged to continue their fundraising efforts and support for schools in need across the country.  Sister schools and organisations wishing to host their own ‘serving sessions’ at their nearest Starbucks to raise funds can get in touch with Starbucks on lebo@starbucks.co.za

For more information on Starbucks for Schools, like and join the conversation via Facebook on Starbucks South Africa, Twitter and Instagram @Starbucks_sa using the hashtag #starbucksforschools 

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