South African singer/songwriter Rowlene has released her new single “STOP” from her forthcoming album 11:11 due out on Tall Racks Records on 13 November. The sultry artist from Cape Town is claiming her spot in the music scene with her unmatched vocal prowess, distinct tone and fearless persona.
23 year-old Rowlene has been building her craft and climbing the charts collaborating with various noteworthy names. Now she makes a calculated step with the release of her album that is primed to shake up the industry.
“I feel the music should speak for itself. It’s been a long time coming and we are finally here. I wanted my album to be a compilation of a playlist that I could listen to as well as the next person and so the process to curate the songs was meticulous and diligent. “Stop” is about understanding one’s purpose and role and how indispensable you may be.”
She uses a cellphone charger as a metaphor of reference. ‘I’m tired of being a power source and I’m left empty and seeing how it affects me. It’s a feel good song,’ she says.
She explains Stop further:
“You have to understand your self-worth and act on it. You’re your own biggest resource. The universe will return the frequencies you send out. Music is so delicate and open to interpretation, but the emotions I evoke will be felt.”
She counts on her emotionally textured voice to deliver the meaning with impact. Other singles are “Danger,” “Sunday Morning” feat Manana and “Hypnotize” feat Nonso Amad. With that, make sure to preorder the album 11:11 and to stream “STOP” on all digital music streaming platforms.