Popular image based social media platform, Pinterest is gearing up to maximize on its e-commerce potential through its plans of acquiring US shopping platform, The Yes.
The Yes, which was founded four years ago by Julie Bornstein and Amit Aggarwal is a platform that allows customers to enjoy the benefits of shopping a customized feed of merchandise which is curated using the shopper’s input feedback on categories such as style, brand and more. With the e-commerce platform boasting more than hundreds of brands, The Yes has secured itself as a valuable player within the digital AI fashion space making it a highly lucrative and sought after asset within the industry.
Commenting on this new partnership with Pinterest, The Yes Co-Founder and CEO, Julie Bornstein had the following to say:
“I’ve spent my career at the intersection of shopping, fashion and technology and have seen first-hand the valuable impact of building technology that enables brands to join a platform with ease while enabling customers to share their preferences. Joining forces with Pinterest to broaden our reach utilizing such an inspirational platform is an exciting and ideal next step for our team and technology.”
– The Yes Co-Founder and CEO, Julie Bornstein
Furthermore, Pinterest strongly believes in not only the leadership but the innovative creativity of The Yes team to help carry this partnership forward with Pinterest Co-Founder and CEO, Ben Silbermann saying:
“The Yes team are experts in building an end-to-end shopping experience. They share our vision of making it simple to find the right products that are personalized for you based on your taste and style. We’re very excited about The Yes’ talented team and technology as we build dedicated shopping experiences on Pinterest.”
– Pinterest Co-Founder and CEO, Ben Silbermann