As many social media applications work hard to include more of the Stories features in the race to pull in more viewers, audio streaming platform Spotify has also decided to hop on the bandwagon. The Swedish based media services provider recently rolled out a Stories feature to a small group of musicians to test how the new addition would fare out on their platform.
The news of Spotify’s latest feature started circulating earlier this year when the company allowed for some influencers to post Stories along with their public playlists. During those early stages, makeup and fashion influencer, Summer Mckeen was included within the select group of influencers to test out the new feature.
With this new roll out, this means that Spotify will join the likes of major social media apps such as Instagram, Facebook and Twitter who have all recently decided to add the Stories feature to their platforms.
“As Spotify, we routinely conduct a number of tests in an effort to improve our user experience. Some of those tests end up paving the path for our broader user experience and others serve only as an important learning. We have no further news to share on future plans at this time.”
According to reports, Stories can be viewed for the most updated Christmas Hits playlist as well as for various artists whose music is included within the playlist. With that said, these artists consist of Jennifer Lopez, Pentatonix and Kelly Clarkson. So make sure to watch out for the new feature.