We attended AKA’s App Launch last week and it was a glorious affair as we celebrated what is essentially the first deal of its kind. As you know, the multi-platinum selling artist collaborated with Vodacom to bring the masses a comprehensive look into his lifestyle.
The Beam App gives us insight into his music, his time spent with his family, his life as a businessman as well as his normal everyday self. AKA had this to say about why he created the app:
“I want people to see my interaction with my daughter, with my family… I’m at a very great and a very motivating place in my life so right now, there has never ever been a greater time to look at my life and what happens behind the scenes”.
We asked if having an app as a Hip Hop artist in South Africa was viable and this is what Londie Londie and Gigi Lamayne had to say about it. Gigi Lamayne spoke of how great of an achievement AKA’s app is as it legitimizes Hip Hop artists while making their influence credible.
“I think a lot of people have been looking forward to it and I think that it is something that is great for the movement, for Hip Hop. I think it’s time that Hip Hop claimed its position as a space where people can trust us as influencers who are in the Hip Hop movement to inspire young people and that is exactly what AKA is doing.”
Londie London expressed how smart she thinks the app idea is an artist as most people get distracted by Twitter timelines and Instagram feeds.
“He is one of the biggest artists in SA so I feel like if he is creating another way to connect with his fans its amazing; because every artist needs such as thing where you can connect with the artist individually.”
Have you downloaded the app yet? Share with us your thoughts!
WATCH: HHP On His latest EP & Finding A Balance With His Music
HHP dropped his aptly named EP, Feels Good To Be Back about 2 weeks ago and the result was what we imagine has been missing in music for a young minute. The veteran rapper is working on his 10th studio album which is set to drop next year so in the mean time, he teased us with his 5 track EP.
The 5 tracks on the EP are all different sounds and feels that place HHP in a position where we have never heard him before. He describes it as an “experimental” side of himself and this is most def audible from the first track.
Almost the entire EP features up and coming producer, Hugo flash who did a splendid job in the sound and quality of the beats.
We sat down with him and he explained the concept behind the EP as well as how the project came about. He also spoke a little about how he met Hugo Flash who produced almost the entire EP.
“For me, the EP was a journey of like the different sonic sounds that we’ve been experiencing in South Africa from the time I started in 2009 as hip Hop Pantsula… I wanted to kind of like find a middle ground for the older generation Hip Hop lover to the new age as well.”
“I wanted to kinda show people that music isn’t so much about trend but just about relevance. You can always just find your way in anywhere. Because music is just different shades of colour and depending on how you put it together, that’s how you get your beautiful piece.”
Check out the rest of the interview!