By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
ZkhiphaniZkhiphaniZkhiphani
  • HOME
  • MUSIC
  • FASHION
  • CULTURE
  • ART
  • VIDEOS
  • PRIVACY POLICY
Search
PHYSICAL ADDRESS
148 Katherine Street,
Barlow Park,
Sandton,
2146
+27 11 268 5223
info@zkhiphani.com
© 2022 Zkhiphani. All Rights Reserved.
Reading: Thread Thursday: Adidas Inspires through Impossible Is Nothing Series
Share
Font ResizerAa
ZkhiphaniZkhiphani
Font ResizerAa
  • HOME
  • MUSIC
  • FASHION
  • CULTURE
  • ART
  • VIDEOS
  • PRIVACY POLICY
Search
  • HOME
  • MUSIC
  • FASHION
  • CULTURE
  • ART
  • VIDEOS
  • PRIVACY POLICY
Follow US
© 2023 Zkhiphani . All Rights Reserved.
Zkhiphani > Fashion > Thread Thursday: Adidas Inspires through Impossible Is Nothing Series
Fashion

Thread Thursday: Adidas Inspires through Impossible Is Nothing Series

Last updated: 29/04/2021 15:11
Sthembile Zakwe
Share
3 Min Read
Image Source: Adidas
SHARE

Recently, Adidas introduced the evolution of its long-standing brand attitude Impossible Is Nothing. SEEING POSSIBILITIES – as told in bold, human films – is about rebellious optimism, rooted in the purpose from adidas in the power of sports to change lives.

Image Source: Adidas

Told in the documentary style of home footage, the series of 20 films provides a previously unseen side to some of the most documented individuals in the world, enabled via a powerful narrative delivered by friends or fellow athletes, and animated via resurfaced footage from the archives. To adidas, Impossible is Nothing is a way of seeing the world for what it can be, not as it is. It is an attitude shared by its community and its partners. Featuring previously unseen intimate moments, it follows stories in sport and culture, showing how optimism and action has shaped their lives. Exploring the future they imagined for themselves and making it a reality, the series celebrates the trailblazers that have made history on a global stage.

 

Siya Kolisi, the first Black captain of the South African Rugby team, saw the possibilities to lead his nation to victory at the 2019 World Cup, securing a win that stretched beyond the rugby pitch of Japan and touched the lives – and hearts – of all South Africans.

- Advertisement -

https://youtu.be/xMWcdvZAacs

 

Beyoncé saw the possibilities of inviting all of us to find our voice. To use her platform as a stage to celebrate our differences with all people.

https://youtu.be/DtKJB-f8iQU

 

Tifanny Abreu, the first trans woman to play in the Brazilian Volleyball Superliga, saw possibilities to return to the court, and inspire us all to embrace our own identities and live out who we are with courage.

https://youtu.be/4Hn6wHwea_c

Demonstrating how this attitude lives within adidas, several of the films explore innovative design – reimagining how the adizero Adios Pro could be a world-record beating distance shoe, or how to help end plastic waste in collaboration with Parley’s CEO Cyrill Gutsch. Other films in the Series, include the stories of Egyptian footballer Mo Salah, Indian sprinter Hima Das, French footballer Paul Pogba and Indian actor Ranveer Singh.

Image Source: Adidas

“Impossible is Nothing is more than a campaign – it’s our attitude.  Seeing possibilities with optimism is key to achieving our purpose of changing lives through the power of sport. This attitude is what inspires us every day and is pushing us to build the future.”

– Brian Grevy Executive Board Member, Global Brands, Adidas

The episodic content series kicked off on the 19th of  April, with new stories dropping throughout autumn and into winter. Follow the #ImpossibleIsNothing conversation on @adidasZA and www.adidas.co.za, as more of the local adidas family share their stories too.

 

Share this:

  • Tweet
  • Click to share on WhatsApp (Opens in new window) WhatsApp
  • Click to email a link to a friend (Opens in new window) Email

RECENT POSTS

  • Samsung Galaxy Z Flip7: A Pocket-Sized AI Powerhouse With a New Edge-To-Edge FlexWindow 09/07/2025
  • Vigro Deep Drops New Single “Bhampa” with Zee Nxumalo & Ch’cco This Friday 24/06/2025
  • Kamo Mphela Reclaims the Dancefloor with Rebellious New Single “Partii” 20/06/2025
TAGGED:#sportsAdidasBeyoncéCulturefashionfeaturefeaturedImpossible is NothingSeeing PossibilitiesSiya Kolisistylethread ThursdayTifanny Abreu

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.

By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Copy Link Print
Previous Article Have You Heard: Jet Opens Up New Rustenburg Store Today
Next Article #NewMusicFridays: Kwesta Releases His Long-Awaited Album, “g.o.d Guluva”

Subscribe

PHYSICAL ADDRESS:
148 Katherine Street
Barlow Park,
Sandton,
2146

  • HOME
  • MUSIC
  • FASHION
  • CULTURE
  • ART
  • VIDEOS
  • PRIVACY POLICY
ZkhiphaniZkhiphani
Follow US
© 2023 Zkhiphani • A property of Fresh AF • All Rights Reserved.
Join Us!
Subscribe to our newsletter and never miss our latest news, podcasts etc..

Zero spam, Unsubscribe at any time.
 

Loading Comments...
 

    adbanner
    Welcome Back!

    Sign in to your account

    Username or Email Address
    Password

    Lost your password?