Thread Thursday: Snoop Dogg is the New Face of G-Star Raw
Published 4 months ago by

Dutch denim brand G-Star RAW announces its latest worldwide ‘Hardcore Denim’ campaign with icon Snoop Dogg. Helmed by a custom-made version of the soundtrack single ‘Say it Witcha Booty’, by the multi-platinum artist.

Snoop needs no introduction – he’s a living legend and a globally recognised innovator, simultaneously iconic and accessible, just like denim. G-Star RAW has a long tradition of working with “true originals” like Snoop, authentic and exceptional people who are one-of-a-kind and true masters of their craft.

Read More: Thread Thursday: Local Designer Turns Woolies Bags into Fashion

The campaign merges G-Star’s Hardcore Denim philosophy with Snoop’s signature blend of humor, style, and backside appreciation. The collaboration is brought to life by a video that is creatively celebrating denim booties, featuring men, women, islands, hot air balloons and yes… even doggs.


“Snoop Dogg is a true original: best in class, real and outspoken. He is continuously re-inventing himself and he merges worlds in unexpected ways. Our joint campaign is bringing that philosophy to life and is a tongue-in-cheek tribute to all denim booties.”

– Gwenda Van Vliet, CMO, G-Star RAW


“I’m teaming up with G-Star because we are both pushing the field, staying ahead, cutting the edge. We are both masters of our craft – leading the game. You know what I’m saying? We look ahead.”

– Snoop Dogg


The G-Star RAW ‘Say it Witcha Booty’ collaboration with Snoop Dogg debuted on September 8th, 2021. For information on the ‘Say it Witcha Booty’ campaign, visit: www.gstarraw.com.


We will never share your email with anyone else.