We take a look behind rising streetwear brand, I Run Jozi created and founded by talented fashion designers and creatives, Wandile Leeu and Neo Selemela.
With the sole intention to authentically capture the vibrant essence of the City of Gold, Leeu and Selemela embarked on their journeys in the fashion industry.
“The whole essence behind us establishing the brand was to celebrate the city and the people and the mentality of what Joburg is about.”
And having been featured on a number of local media platforms such as Design Indaba and Afternoon Express, it is clear that the design duo are making waves on the fashion scene.
The brand has recently dropped their Winter collection as shown and detailed below. Customers are certainly spoilt for choice when it comes to the range of items available. So make sure to check them out on the brand’s Instagram page, @irunjozi.
Additionally, I Run Jozi is giving fashion fans even more news to be excited about as they work hard to produce their summer collection that will be available soon.
On giving advice to young and upcoming designers and brands Selemela had this to say:
“Effort is for free, so just put in the effort. When entering the creative space you need to be a creative person and be authentic to your ideas as well as research the space you want to tap into. And just make sure that you come up with a distinct product and avoid copying other people’s designs. Just remain true and original to your work and name.”
– Neo Selemela