Thread Thursday: Vans Checkerboard Day Brings People Together
Published 10 months ago by

Vans, the original action sports brand and advocate for creative expression, is bringing the Vans Family together to rebuild and revitalize communities across the world in honor of Vans Checkerboard Day on November 18, 2021. This year, Vans will partner with DoSomething.org, global non-profit whose core competency is driving young people to take action at scale, to invite fans to participate in local and digital activations that help build vibrant, inclusive and rejuvenated public spaces through arts and culture.

“Research shows that art and creative expression are not only proven to benefit an individual’s academic, physical and mental well-being, but uplift and improve entire communities, especially when shared in public spaces. Many of our local community and public spaces have been somewhat neglected since March 2020. As a champion for the power of creativity, we’re encouraging Vans fans to join us this Vans Checkerboard Day in being a part of activities and initiatives that showcase how creativity truly revitalizes our communities.”

– Vans Global Brand President, Doug Palladini


As the brand’s single largest philanthropic initiative, Vans will support 16 charities from around the world who share a mission of revitalizing public spaces through arts, sports, culture and social impact programming by donating a collective $1 million USD (R14 520 9560.00). Each regional organization will receive $50,000 USD (R726 048.00) from The Vans Checkerboard Fund at Tides Foundation or via a direct donation from Vans to use towards their organization’s mission to continue their work around the world to build vibrant, inclusive, and welcoming spaces to support their local communities. Additionally, as the 2021 global partner, DoSomething.org will receive $250,000 USD (R3 630 240.00) as they continue to encourage young people to act in their communities, with $25,000 USD (R363024.00) of this directly benefiting youth scholarships. This year’s recipients are: Hackney BumpsJuju Surf ClubIndigo Youth MovementGirls in FilmJukebox CollectiveGoodPushGroundswellSustainable Coastlines HawaiiColectivo TomateNations Skate YouthDignity for ChildrenAnother Way of SeeingArtDream, Skateboard Academy and The Hub.

Vans Checkerboard Day 2021 will reinforce that Together Makes It Better by inviting fans to participate in local and digital activations that help build vibrant, inclusive and rejuvenated public spaces through arts and culture.


“Uplifting communities through the power of creativity is a value shared by Vans and DoSomething’s 5 million members. We’re excited to partner with Vans to activate DoSomething members to join with communities across the world for Vans Checkerboard Day. Their generous donation will provide young people with scholarships towards their college, university, or vocational program’s costs. It’ll also fuel DoSomething’s civic volunteerism hub through which young people take action on social issues important to themselves and their community.”

– Chief Executive Officer of DoSomething.org, DeNora Getachew




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