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Trend Tuesday: KFC Partners With Local Creatives on Fashion Collection
Published 2 months ago by

In celebration of their 50th anniversary, KFC has gone bigger than ever following their 50/50 collaboration with skilled local illustrator, Russell Abrahams, also known as Yay Abe to create a one of a kind limited edition range of KFC buckets.

Image Source: IOL

With inspiration taken from KFC’s heritage as well as the culture of Mzansi, Yay Abe incorporated his own unique and vibrant style of illustration to the legendary KFC bucket. The beautifully designed buckets will form part of yet another collaboration established between local street wear brand, Thesis and KFC where they will be included within a limited edition range of KFC inspired garments.

“Taking a global icon like the KFC buckets and adorning them with illustration that depict the richness and beauty of our country’s diverse cultures is a very special project. Working with Yay Abe, a local talent and a true original, to tell our original heritage story through our buckets – the icon of food sharing in street culture – is the perfect ode to KFC’s history in SA.”

– KFC South Africa Marketing Director, Suhayl Limbada

 

Image Source: IOL

“Bringing together the original style of street wear in Soweto, with the original flavour and flare of KFC, we want this range to tell a story that salutes the South African people of KFC, from their thousands of employees to their millions of fans. Thesis is more than just a brand, it’s a lifestyle, and the same is true about KFC, it is a part of our culture.”

Wandile Zondo Co-founder of Thesis

 

 

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