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Trend Tuesday: Sunpac Invests in SA Haircare Brand Nilotiqa
Published 6 months ago by

One of South Africa’s top beauty distributors, Sunpac has recently decided to invest in local natural haircare brand, Nilotiqa.

Image Source: @nilotiqa Instagram

The major distributor of popular international beauty brands will be partnering up with Nilotiqa founder, Thokozile Mangwiro who started her haircare brand back in 2016 as a result of a gap in the market. Elaborating on her business journey into the hair industry, Mangwiro had the following to say:

“As a black woman with natural hair, we face the continuous social perception that our hair is not considered ‘done’ when it is in its most natural state. Most haircare products that are aimed at Black women offer benefits to change or alter the structure of our hair. I wanted to create a product that is specifically suited to my type of hair; a product that would not have to change the structure in order to ‘help’ me maintain it. I wanted to be able to keep my hair in its healthiest form.”

– Founder of Nilotiqa, Thokozile Mangwiro

 

Image Source: @nilotiqa Instagram

With the partnership aligning with Sunpac’s growth strategy goals, distributor CEO, Shan Laffer shares her comments about some of the many potential benefits of the investment, saying:

“What is particularly exciting about Nilotiqa, is we can achieve our long-term goals and at the same time offer benefits and support to local entrepreneurs which in turn accelerates their growth and development. We are thrilled to be partnering with and welcoming Thokozile Mangwiro into our family and have our full team working with her on this exciting brand and in support of local products and local manufacturing.” 

– Sunpac CEO, Shaun Laffer

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