Popular South African denim brand, Tshepo Jeans collaborates with local retail giant, Woolworths to create a range of limited edition tees that encourage strength in unity.
The “We, The People” tees were inspired by a moment of inspiration that Tshepo and his co-creatives experienced at a Constitution Hill event which featured a reading of the preamble of the South African Constitution. From that moment, it sparked a sense of national pride and shared purpose for building a better future for all South Africans. The preamble reads:
“We, the people of South Africa, recognise the injustices of our past; Honour those who suffered for justice and freedom in our land; Respect those who have worked to build and develop our country; and believe that South Africa belongs to all who live in it, united in our diversity.”
According to Tshepo’s team, these are the words of inspiration that powered the creation of such a collaboration saying:
“The people who drafted this preamble had the foresight to raise these values and ideas during a turning point in our country’s history, and the preamble is just as relevant today as it is then.”
Speaking on the possibilities and opportunities that such a collaboration will bring for local creatives, Head of Brand Communications at Woolworths Fashion, Shaheda Sayed had this to say:
“We see this collaboration as a step in the right direction for the future of fashion, and a precedent for what is still to come for us. At Woolworths, we have a long history of supporting young designers, and we take great pride in amplifying the important message that Tshepo has to share with the nation. The voices and works of local creatives are more important than ever, and we’re prioritizing supporting their businesses.”
So if you are looking at getting your own tee, they are currently available at selected Woolworths stores across the country for a price of R249.00.