Tyla, the talented Grammy-winning singer known for her unique style, is stepping into the spotlight as the face of H&M’s eagerly awaited Spring/Summer 2025 collection. This collection is a blend of modern femininity with touches of nostalgic charm and contemporary edge, all of which Tyla embodies perfectly through her influence.
The Spring/Summer 2025 collection from H&M will be released in two chapters, creating anticipation for each part. Each chapter will present its own distinct perspective while still complementing the other, allowing for a well-rounded experience of the collection. This strategy of dividing the release into chapters not only keeps the excitement alive but also gives customers the opportunity to explore different styles and themes within a single season.
As the official launch date, set for March 20, 2025, draws near, fans and shoppers alike are encouraged to prepare by exploring and pre-saving their favorite pieces through the H&M app and website. “The countdown is on. @tyla is bringing the heat in H&M S/S 2025, out 20.03.25.”
Having Tyla as the face of this collection is a brilliant move for H&M. Her vibrant energy and artistic skills resonate with a younger audience who is looking for fashion that not only looks good but also feels good to wear.
Watch announcement here!
Main Image: Instagram
