WATCH Cassper Nyovest Breaks Down Family Tree’s partnership With Universal Music
Cassper Nyovest did the unthinkable last week when he announced that his record label, Family Tree, has signed a partnership deal with one of the biggest record labels in the country, Universal Music. We have already run the story and the response to this huge and unconventional decision.
We sat down with Cassper Nyovest and asked him to break down the deal. He hesitated to say much about but he assured us that more will be revealed in time. “Well it’s the first announcement to a lot of announcements. We’ve got a lot of partnerships that we’re working on, me and Universal. And yeah, I’m excited about that”, he says.
He continued to explain that it is not Cassper the artist signing to Universal Music Group but instead it is his entire label, Family Tree who are going to be working with Universal. So in essence, he still is the boss and still owns 100% of his music and publishing.
“Universal doesn’t have any control over how Family Tree is run. Obviously they will make suggestions as they are our partner but the final decision on creativity and how stuff is still up to me. I still own 100% of my music. So this is not me selling my company or selling my soul or anything. The contract is good.”
He also stressed that him deciding to take this deal was because he felt like he has done what he could with his label and now he wanted to reach new shores and achieve new milestones; on a global level.
“Even if I sell triple platinum as an indie label, it’s not growth. I want to be able to have a platinum record in Kenya, have a platinum record in Nigeria. For me to do that I need people who are actually living there, who have offices there to come and push the music.”
It’s safe to say that Cassper Nyovest is looking at global domination with this deal!
Peep the rest of the interview!
ICYMI: Nadia Nakai First SA Female Rapper To Perform AT SXSW Fest In Texas
Nadia Nakai to make history as first female rapper to perform at SXSW fest in Texas
This year is shaping up nicely for most of the artists this year who are starting the year off on a strong foot. With her highly anticipated debut album on the way, Nadia Nakai seems to be carving her own way.
She recently announced that she will be performing at the distinguished international music festival, South By South West (SXSW), in March and she will be the first female from South Africa to do so.
Nadia Nakai is one of the few artists who have been closing major deals last year and began trailblazing her own path outside of music. This includes the Castle Lite advertisement as well as her Bragga fashion line with Sportscene. So it is natural for her 2019 to begin on such a great page.
Bragga went onto her social media to announce that she was chosen to be part of the festival.
“Im SOOO excited!!! I’ve been selected as 1 of the South African artist to showcase at @sxsw in Austin Texas in the United States !!!! I can’t wait!!!!!!!!!”
Over the past year or so Bragga took some time out from dropping music and instead has been doing shows and perfecting her set so we are confident that she will absolutely kill the SXSW set. We also hope that Cassper Nyovest and Tshego also makes an appearance in the show to officially put Family Tree on a global scale.
Earlier last year, she took The Dome by storm when she was announced as one of the opening acts at the Castle Lite Unlocks concert. She shared the stage with Chance The Rapper, Frank Casino and Shane Eagle among many others.
Other artists who have performed and completely impressed at the SXSW festival include Kid X, Kwesta and AKA.