Free Range Humans, an original, digital content series from Corona Studios, airs on YouTube from today. The series follows eight extraordinary people – including two South Africans – who left their unfulfilling indoor lives to follow their passions and live an authentic, purpose-driven life close to nature.
The launch of Free Range Humans took place at the V&A Waterfront today, where a “caged human”, Clifford Young, was released from a giant glass box where he had spent 15 hours a day for five days, living his life indoors and online, symbolic of a “caged” modern lifestyle. The other actors, Amahle Mtengenya and Nina Erasmus, who were also “boxed” in similar circumstances in Sandton City and Fourways Mall, respectively, were also released.
Starring Mzansi’s first black free diving instructor, Zandile Ndhlovu, and Cape foodie forager, Roushanna Gray, in Free Range Humans both share how they disconnected from their previous careers and turned their passions into a fulfilling, outdoor, lifestyle.
Free Range Humans comes out of the newly launched Corona Studios and marks the first of many content-led initiatives for the brand, who is expanding its entertainment footprint to engage consumers more deeply across their passion points.
“Most of us spend 90% of our lives indoors and online, missing out on so much that life has to offer. Lately this has been felt even more keenly and has caused people to question their way of life. It’s resulted in a global phenomenon where people want to find ways to disconnect from routine and reconnect with nature while living their lives & passions with purpose. The first season of Free Range Humans is about eight people who have done just that.”
– Corona Africa Marketing Manager, Melanie Nicholson
For many, a relaxed, outdoor way of life is a mere daydream. Through its short format 6-10 minute episodes, Free Range Humans offers mental disconnection for those indoors and celebrates the stories of individuals around the world who made this a reality.
Notably, the casting process was rigorous and assessed 500 candidates, and, in the light of Covid-19, the shoot included teams working in six virtual edit rooms across multiple time zones, allowing for nimble, real-time collaboration between editors, producers, and sound design daily.