We got the opportunity to catch up with fashion designer and entrepreneur Laduma Ngxokolo. He is the brains behind the luxurious lifestyle brand – Maxhosa by Laduma. The globally acclaimed designer from the Eastern Cape shared with us a bit about the pricing model for his brand. This was specifically for those who cannot fathom an African brand costing as much as its European counterparts.
We also got to find out about the big plans of the Maxhosa by Laduma brand going into the “highly westernized” homeware industry. You can now start imagining how your home would look with Maxhosa by Laduma homeware items, because Mr Ngxokolo is about to make that happen.
Nigerian Designer Deola Sagoe Heads To Mzansi
What a better way to shape the course of a modern woman?
Deola Sagoe will be showcasing her designs at the African Fashion International Joburg Fashion Week in October.
Signalling the start of a new fashion calendar, the unequivocal Joburg Fashion Week 2018, pioneering in luxury African fashion, is set to take place from 04-07 October. The Nigerian born designer who is known as a visionary with a unique approach to her craft will lead a showcase on 05 October, following her creative evolution in the fashion industry over the years.
Deola is an entrepreneurial success story of note, putting the Nigerian fashion scene well and truly on the global map. With humble beginnings, She has left a global footprint across the various continents. Deola has since won the MNET Anglo Gold African Design Award, she has also been nominated by the legendary US Vogue Editor, Andre Leon Tally, as one of four designers from Africa to show their work at New York Fashion Week.
“I often fuse African cultural style with a modern approach to design. I love the dynamism of creating modernity out of something that is steeped in history. I think it’s what gives my collection such a cultural mix.”
Her collection unveils the delicately molded, full flavoured persona behind modern women. It is imbued with power shoulders and super structured silhouettes which portray the solidly built and essentially rugged side of her persona, and with pretty lace infusions which give her the comfort to embrace her softer and more alluring side.
Be on the lookout for an exclusive interview with Deola Sagoe which will drop soon on zkhiphani.