Mobi Dixon dropped his fourth studio album about a month ago in which he celebrates 10 years in the industry. 10 Steps Forward consists of 10 singles which feature a festival of both up and coming and established artists.
Kwesta, DJ Tira, Shekhinah, J Something, Samthing Soweto and Nokwazi make notable appearances on the album. Nia Pearl and Lungisa Xhamela were surprise acts as they are brand new and fresh voices.
He spoke to us about the album and what he had in mind while it was in the making.
“Basically what I tried to do with the project is painting a picture of South African house music; all the different textures and the different sub-genres of house that have influenced me as a producer…”
He spoke about the features and how he tried to show people how versatile he is as a producer by experimenting different genres such as Kwaito and Hip Hop in order to showcase his range as a producer.
He also spoke about fresh new talent that he has worked with in contrast with the more established artists he enlisted for the album. The balance he struck was impressive.
10 Steps Forward is available for streaming and purchase on all major digital stores.
WATCH Cassper Nyovest on Universal Music Deal: “This is not me selling my soul”
WATCH Cassper Nyovest Breaks Down Family Tree’s partnership With Universal Music
Cassper Nyovest did the unthinkable last week when he announced that his record label, Family Tree, has signed a partnership deal with one of the biggest record labels in the country, Universal Music. We have already run the story and the response to this huge and unconventional decision.
We sat down with Cassper Nyovest and asked him to break down the deal. He hesitated to say much about but he assured us that more will be revealed in time. “Well it’s the first announcement to a lot of announcements. We’ve got a lot of partnerships that we’re working on, me and Universal. And yeah, I’m excited about that”, he says.
He continued to explain that it is not Cassper the artist signing to Universal Music Group but instead it is his entire label, Family Tree who are going to be working with Universal. So in essence, he still is the boss and still owns 100% of his music and publishing.
“Universal doesn’t have any control over how Family Tree is run. Obviously they will make suggestions as they are our partner but the final decision on creativity and how stuff is still up to me. I still own 100% of my music. So this is not me selling my company or selling my soul or anything. The contract is good.”
He also stressed that him deciding to take this deal was because he felt like he has done what he could with his label and now he wanted to reach new shores and achieve new milestones; on a global level.
“Even if I sell triple platinum as an indie label, it’s not growth. I want to be able to have a platinum record in Kenya, have a platinum record in Nigeria. For me to do that I need people who are actually living there, who have offices there to come and push the music.”
It’s safe to say that Cassper Nyovest is looking at global domination with this deal!
Peep the rest of the interview!