Redbat, the iconic brand known for its deep-rooted connection to street culture and style, celebrated a remarkable milestone – two decades of relentless dedication and unending success. This achievement reverberated through the vibrant streets of Johannesburg, marking a significant moment for both the brand and the world of streetwear.
Recently, Redbat unveiled the “Since ’03 Album,” a project meticulously curated to honour its 20 years of existence. The album was a collaborative effort with renowned producers like Christer and MashBeatz, along with emerging talents Swervo and Quition. The musical journey featured an array of promising young artists, including Roiii, K.Keed, LookAtUps, Scumie, Benzo, and many more. The impact of this announcement promised to send shockwaves through the music industry, providing a platform for budding talent and groundbreaking musicians.
Ngqondi Mfini, Marketing Manager of Sportscene, stated emphatically, “We’ve always been about empowering the youth within culture, and this project is no different. We celebrate 20 years of Redbat and affirm that music is a universal language of progress, no matter how you choose to define it.”
To commemorate this significant brand achievement and the release of the “Since ’03 Album,” Redbat hosted an exclusive album listening session at Soweto’s renowned Zone 6 Venue on October 28, 2023. The venue was packed to capacity, with excitement filling the air as attendees revelled in the music and style fusion. To add to the evening’s excitement, there was a live screening of the Rugby World Cup final, where the Springboks emerged victorious against New Zealand, creating an unforgettable night of celebration.
Two decades of Redbat meant two decades of unparalleled success, a journey deeply intertwined with street culture, oozing style, and sustained dedication. This brand’s enduring legacy in the world of streetwear and youth culture continues to shine brightly, setting a standard for the intersection of fashion, music, and style.
main Image: Hypemag