Why Call-Out Culture Is Important
Published 3 years ago by

On Friday, a story broke about Gqom Queen Babes Wodumo being domestic violence victim, being abused by her lover and collaborator Mampintsha. This came as a shock to many as we all imagined their relationship to be blissful, however, all that glitters isn’t goes.

The details of this abuse to Babes were forced out of her by radio personality and actor Masechaba Ndlovu on national radio. This situation divided social media into two, with some stating that Masechaba’s approach was unsolicited and that it was not her place to publicly speak about Babes’ situation like that. On the other hand, some Twitter peeps congratulated her and sang her praises for speaking on the situation and possibly helping Babes and many other women out of a similar situation. This ultimately meant that Masechaba put her job on the line.

Yes, it may not have been Masechaba’s place to speak of something so personal to Babes Wodumo but it cannot be denied that it was necessary. A call out culture in the media space is more important now than ever before. The media/entertainment space is about the size of a peanut so its easier for the people within these spaces to take the responsibility to call out the nonsense.


South Africa has become synonymous with domestic violence, assault and rape. With personalities such as OkMalumKoolKat, Brickz and Arthur Mafokate being found guilty of these heinous crimes against women. This is evidence that there is a problem that needs to be addressed beyond the online space. More women could benefit from this.

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