The inaugural SAPMAs will recognize all things trendy and popular in music
We can never have enough platforms to celebrate the work of creatives in the music industry. For over 20 years artists have complained about being overlooked and not receiving the recognition they deserve for their music and talent, especially when it comes to awards ceremonies. The public also shares the same sentiments. This is because year after year many of their favourite artists with popular music don’t get the recognition, let alone be nominated or receive an award for the quality and good music they have produced and released.
BUT that will soon be a thing of the past as the South African Popular Music Awards 2021 (SAPMAs) also known as #Popular- is changing the rules of the game by allowing musicians and the public to have a voice and be heard, as they nominate artists and music that speaks to them. For centuries our ancestors used music as a communication tool and to date it is still a big and important part of our DNA.
“SAPMAs are here to take up the space as genuine game-changers- it won’t be business as usual. This is a platform created to celebrate artists without bias and favour, it’s about the people and popular genres that speaks to our market,” says Mathawe Matsapola, Head of Communications.
In an unprecedented manner, the inaugural awards ceremony which will take place later this year will look into a decade of #popular and great music. Entries for the awards will open as from 25 February until 26 April for singles and albums commercially released between 1 January 2010 to 31 December 2020.
“Anyone is eligible to submit entries and public participation is at the core of the awards, from submitting entries to voting for the overall winners together with a panel of judges,” says Mathawe adding that submitting criteria and processes will be announced soon and that “no entry fee is required. The only requirement is that the music must be popular”.
#Popular genres to be recognized this year:
- Hip Hop
The aim of the 1st annual awards ceremony is to celebrate 10 years of #popular and great music. Music that still speaks to our people and will continue to speak for the voiceless, while shaping our cultural identity as a nation.
About South African Popular Music Awards (SAPMAs)
The South African Popular Music Awards (SAPMAs) also known as #Popular is one of the biggest awards in South Africa, aimed at developing and preserving the South African culture and heritage through celebrating the excellence of our music language, creativity and talent in the music sector.
The SAPMAs were established in October 2020 to create an inclusive platform to acknowledge, celebrate, empower and develop talent in the music industry.
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