Industry gamechangers attended the Adidas and Thebe Magugu “Finding Beauty” launch event following the official launch of the collection.

The much anticipated Adidas and Thebe Magugu “Finding Beauty” collection is finally out and what better way to celebrated than with an event. The collection is reminiscent of Thebe’s upbringing and celebrates heritage, community as well as identity. The performance pieces from the collection are designed with leading performance technology along with recycled materials. The collection features sport and style designs in abstract colours such as orange, yellow, pink, and lilac.

The event took place at The View Boutique Hotel and embodied the elements that make up the collection. The colours from the collection were implemented into the décor; there’s an emphasis of orange, lilac and white throughout. Pieces from the “Finding Beauty” collection were displayed in various areas of the event. What better way to celebrate this special occasion than with a glass of Moët & Chandon Impérial French Champagné.

The dress code was strictly Adidas and Thebe Magugu, every guest was draped in an Adidas and Thebe Magugu robe. Although everyone was dressed the same, each individual guest stood out with accessories that match their aesthetic. Guests wore pieces from the collection such as the Adidas and Thebe Magugu NMD sneaker. The industry guests included the likes of  Boity Thulo, Rich Mnisi, Wanda Lephoto, Trevor Stuurman, Shekhinah, Yasmin Furmie just to name drop a few. DJ Lelo who  is also the founder of Vogue Nights jozi and Senior Editor at Faculty Press had guests dancing with a set like no other.

Images: Everyday People Stories – Cedric Nzaka